Tourism strategy for Pembrokeshire

Pembrokeshire businesses asked to contribute

Over the next few months the Destination Pembrokeshire partnership (DPP) – made up of Pembrokeshire Tourism, Pembrokeshire County Council, PLANED & The Pembrokeshire Coast National Park Authority – will be asking for feedback from tourism businesses in the county as part of work on a new five year tourism strategy.

The previous strategy, known as a Destination Management Plan, ran until the end of 2018, with an interim one currently in place. The new plan will run from 2020-2025 and will cover the aspirations for Pembrokeshire as a tourism destination.

Running in parallel with this work is a consultation looking at whether some tourism services could be managed more effectively by operating in a different way.

Currently, a wide range of services such as strategy, marketing activity, trade engagement and support, are delivered by the Destination Pembrokeshire Partnership with each of the partners focusing on different areas of activity.

The DPP will be exploring whether benefits could be achieved by bringing together these resources into a single tourism organisation for the County.  A cross section of tourism businesses and organisations from across all sectors and size ranges will be asked for their input to this consultation.

Mike Cavanagh, Head of Tourism for Pembrokeshire County Council said: “These are important pieces of work which will underpin the future of tourism in Pembrokeshire.

“Tourism is a massive employer in the County and makes a huge contribution to the local economy. It is incumbent upon all of us to work together to find effective solutions during this ongoing period of financial austerity and uncertainty”.

Tegryn Jones, Chief Executive of the Pembrokeshire Coast National Park Authority said: “We very much welcome the opportunity of working in partnership to support Pembrokeshire’s tourism industry in the future.”

Iwan Thomas, Chief Executive of PLANED said “Tourism as an industry, is key to our communities across Pembrokeshire, and that is why as PLANED, we are fully supportive of this approach. Having a joined-up Destination Management Plan will provide clarity and focus for the county, and therefore, support the supply chains based within our communities, which rely upon a successful and joined-up approach to this key economic sector.”

Jane Rees-Baynes, Chair of Pembrokeshire Tourism, added: “We will be working closely with our DPP partners to deliver a new Destination Management Plan and on the consultation looking at how tourism services could be delivered.

“The industry and the demands of visitors are continually changing, and we need to look at how we meet the demands of both in marketing our fantastic County to the rest of the world. We will be updating members and the wider trade at regular intervals, so please keep your eyes on the local press, email and social media.

“You may be contacted by one of the consultants for your input on this work, or sent a link for an online survey, and we’d strongly encourage everyone to take part – it’s important to have your say on the development of tourism in the county.”